Mit technischer OnPage SEO die Website optimieren

On-page SEO

Optimise your website with on-page SEO

In the course of analysing your website, we put strong emphasis on the site’s technical structure. This includes the correct indexing of the site with all its sub-pages, the correct linking structure, and the correct off-page forwarding.In addition, your site will need to invite search engine crawlers to visit it regularly. An important point in terms of ranking is keeping your website up-to-date. If crawlers do not discover anything new on a visit, they will not visit the site again. For that reason you need to provide new content regularly, as well as a site structure that enables Google and other search engines to read your site easily. If, on the other hand, there are individual subpages that should not be indexed by crawlers, they must be excluded from searches.

Success with mobile optimised websites

Loading time is an important aspect of success for your website. In the age of widespread mobile surfing, users have no patience for websites that load slowly. They tend to simply choose the next offer that’s just a click away. So we must focus our work on keeping your site readable on various mobile devices, as well as maintaining fast loading times.

This is ensured by using responsive web design, which means that content is adapted to fit the resolution of the end user’s device. The main advantage of this is that you need not maintain a separate subdomain for mobile users. There are various tests in place to determine if your website runs correctly on different end user devices and operating

systems. We will be running these tests as the final step of our optimising service. We will examine the bounce rate and identify possible reasons for users bouncing your site.

In terms of design and structure, the small screens of smartphones should always be taken into consideration. Even on the move, the user should be able to navigate your website and understand the content easily. Ease of navigation increases the website’s usability. As part of this principle, accessibility of the site should be considered at all times. Accessibility to be considered not only with regards to users with health limitations, but also to all visitors of your site.

Increase the number of visitors

Here we will investigate whether, for example, the colours of your site provide an obstacle to a colour blind user. We will also produce alt-texts for photos and graphic elements, which enable people with visual impairments to use your site with the help of a screen reader. Generally, texts will have to be easily readable and provide a contrast that is comfortable for the eye to see. Otherwise visitors may have a hard time reading longer texts on your site.

Loading speed is also a plus for search engines: long loading times and the resulting high bounce rate can reduce a website’s ranking. So by optimising your site, you will kill two birds with one stone. Feel free to ask our online accessibility experts for a consultation tailored to your needs. Our online marketing experts will also give you tips on how to optimise your website on- and off-page.

Optimise the metadata

Among other things we will also examine whether your metadata is complete and correct. Metadata includes the meta description that describes the content of an individual page in max. 156 characters. This means that each sub-page and landing page needs its own meta description.

Title tags provide an even shorter summary of a page’s content. It can contain a maximum of 70 characters. To ensure that this requirement is met, in the case of mobile devices we recommended to keep the descriptions even shorter.

The meta description and the title tag have lost significance in terms of SEO over the years, but they still have relevance. Among other things they are the basis for organic snippets, which is a short preview of what the user can expect to see on the website, appearing in search results. The snippet is based on the URL, the title and the meta description.

For this reason we analyse whether the keyword you use comes up in the meta description. The same applies to the title tag and the main heading h1 as well as the subheadings h2 to h6. Ideally, the URL should also contain your keyword.

Optimisation is an important ongoing task

Unfortunately, optimising a website is not a one-off process. During on-page optimisation, we run a professional analysis of your website, keeping in mind, through the SEO checklist, the factors that are important for ranking. Search engines constantly change their algorithms. Therefore, with regards to onpage SEO it is always important to stay up-to-date with these changes.

When Google introduces a new update, we will know about it – and the same applies to other search engines. Through our daily work we get regular updates about what’s new with regards to search engines. Our specialists keep an eye on the market, continuously update their knowledge through further training, and exchange information with other experts.